By: Olena Pokotilo
The attractiveness of the European Union is based on its economic and social model as well as on its manifold national cultural heritage. Throughout the post-Cold War period, the EU has not actively promoted pan-European myths and struggles today with creating a cohesive and credible common narrative. In this context, the author of this Policy Brief argues that to maintain its unity amidst global instability and evolving political landscapes, the EU must develop new, meaningful myths. She discusses the characteristics of the myth-design of the Union and offers policy recommendations.